04 September 2018
According to the European Surveillance System on Contact Allergy network, more than 20% of consumers suffer with Allergic Contact Dermatitis caused by adverse reactions to metal. That’s 20% of the population that could be avoiding wearing fashion or fine jewellery due to metal sensitisation. There is another way.
Marks & Spencer commissioned global base and precious metal experts, AnchorCert Analytical (Assay Office Birmingham’s consumer product safety laboratory), to create a unique testing methodology that would reduce the risk of allergic reactions caused by metal.
The result is DermaKind™, a revolutionary testing methodology, proven to reduce the risk of ACD caused by metal and now applied across all Marks & Spencer’s women’s SkinKind™ Jewellery ranges.
WATCH: Selected highlights from the panel, filmed on Monday 3rd September 2018.